Have you ever felt like no matter how hard you work in your business, you keep hitting an invisible ceiling? Maybe clients trickle in inconsistently, or you seem to earn the same amount month after month, or year after year, but never quite breaking through to that next level of abundance. You invest in courses, refine your strategy, and take inspired action, but something keeps pulling you back to where you started.
This isn’t just a matter of needing better messaging or a more polished offer. Those things are also very important! But what goes even deeper than those things are the subconscious stories and beliefs running the show (you and your biz) behind the scenes.
The Invisible Handbrake On Your Success
Imagine you’re driving a car with the handbrake on. You press the gas pedal, and the car may move, but sluggishly. You push harder, maybe even upgrade the engine (investing in business tools, learning new strategies), but something is still slowing you down. You might even begin to question whether you’re really cut out for this entrepreneurial path. But the problem isn’t you. It’s the handbrake; your subconscious programming around money and success.
For many soulpreneurs, this handbrake was set in place long before they ever started their business. Stories absorbed in childhood, limiting beliefs, fears, and even societal conditioning have all worked together to shape an internal ‘setpoint’ for what feels safe to receive. Your nervous system, wired for survival, has determined an upper limit that it believes is comfortable (safe). And when you get close to edging past it, whether in income, visibility, or expansion, you subconsciously pull yourself back into familiar territory.
This can look like:
- Procrastinating on launching a new offer
- Suddenly feeling too busy to market your business
- Underpricing your services
- Resisting receiving payments with ease
- Experiencing unexpected setbacks just as things start to take off
If any of this sounds familiar, you’re not alone. It’s just your subconscious keeping you in the territory that feels safe, because anything beyond that, no matter how much you consciously desire it, feels like a threat to the identity you’ve held for so long.
The Shadow Of Self-Sabotage
Then there’s another force at play: the hidden parts of you that fear what success might actually bring. You might consciously want to be fully booked, making consistent five-figure months, and having a thriving business. But underneath that desire, your subconscious could be holding onto old narratives like:
- “If I make too much money, people will judge me.”
- “Success means more responsibility, and I’ll be overwhelmed.”
- “What if I finally get there, but then lose it all?”
- “Will my friends and family still relate to me if I grow beyond them?”
These fears don’t always show up as loud, conscious thoughts. Instead, they operate in the background, subtly influencing your decisions, making you second-guess yourself, and causing you to subconsciously repel the very success you’re trying to manifest.
The tricky part? Because these fears are rooted in your subconscious, they often disguise themselves as practical reasons:
- “Now isn’t the right time to raise my rates.”
- “I’ll wait until I feel more confident to launch.”
- “Maybe I need another certification before I can really put myself out there.”
But these are just elegant justifications for staying in the comfort zone.
Your Clients & Students Have These Blocks, Too
If you’re a soulpreneur offering transformational work, you already know that helping people shift their beliefs is part of what you do. But one of the biggest mistakes many soul-centered business owners make is focusing only on their own limiting beliefs, without recognizing the ones their audience is facing.
Your potential clients and students have their own subconscious fears about investing, receiving support, and stepping into their next level. And if you’re not speaking directly to those fears in your messaging, you’re losing them before they even realize you’re the solution they need.
For example:
- Someone might deeply want to work with you but have a belief that spending money on themselves is selfish.
- A potential client might dream of growing their business but have a fear of being seen and judged.
- A student might crave financial freedom but have subconscious guilt around making more than her parents.
If you’re only focusing on logic (telling people what they’ll get from working with you or joining your program) you’re missing the deeper emotional resistance that keeps them from saying yes. People don’t make decisions based purely on facts; they make decisions based on how safe they feel and how their subconscious is wired.
And this is where subconscious alignment comes into play; not just for yourself, but in the way you communicate and position your offers. The more you understand the invisible barriers both you and your audience are facing, the more effortlessly you can create content, offers, and messaging that truly lands with the people who need your work.
Releasing the Blocks and Expanding with Ease
The good news? These subconscious patterns are not permanent. They were formed through repetition and conditioning, which means they can be rewired. Healing these blocks isn’t just about forcing a new belief on top of the old ones. It’s about creating true alignment between what you desire and what your subconscious believes is safe to receive.
At the end of the day, building a thriving soulpreneur business isn’t just about strategy. It’s about becoming the version of yourself who naturally operates at a higher level, without resistance, sabotage, or struggle. And when you do that? You not only unlock your next level of income and impact, but you also become a powerful force in helping others do the same.
If you’d like to learn more, CLICK HERE to register for my upcoming training on April 3rd, 1pm CDT.
