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Michelle G. LeBlanc posted an update
Are you struggling to market yourself because you’re too good at what you do?
🔥 You can see the real problem holding your clients back.
🔥 You know how to get them a deep transformation.
🔥 But when you talk about it, they don’t get it. They’re stuck focusing on the wrong thing.
👉 That’s The Expert’s Paradox. The better you are at what you do, the harder it is to sell your service, course, program, etc. This is because your ideal client doesn’t even realize what they truly need yet.
💡 The key? Learning how to bridge the gap between what they think they need and what you know they need. That’s where the magic happens.
✨ Have you felt this before? Drop a 🔥 in the comments if this hit home!
6 Comments-
Yup 🔥🔥🔥
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@apapacharte Is this something that’s a big struggle for you in your biz? If so, please elaborate.
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I’m a biochemical engineer, and the part of my healing work that I am focusing on (which I named Holographic Bioalchemy™) is deep`ly rooted in science, but it’s a light frequency healing technology that helps clear the spike protein and the mRNA/DNA encoding the spike protein so people will stop producing it and having adverse effects from it. I am having a really hard time pairing down the information to make it understandable for people without a background in science, and even trying to explain in a short video what it’s about. I already have recorded like 20-30 videos, and they just keep getting longer and longer 😜. A lot of people don’t even know what the spike protein is and how it may be affecting them. And there are so many aspects to this issue that I’m finding it nearly impossible to decide what NEEDS to be said and what doesn’t need to be included. I am at the point where I’m thinking of writing a book instead, include all the information and just send it out on the wings of angels so it’ll reach whoever it needs to reach.
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@apapacharte I totally get it! I was a clinical pharmacist for 30+ years before I started my biz. I love talking about the science and the logical reasons my program is transformative, but you can’t lead with that in your content…As coaches, healers, etc., we are very proud of our methodologies, processes, and tools, but people just want a solution to the the biggest problems that are causing them the most pain. The way that we solve those problems is secondary to getting those problems solved. I would totally flip the conversation away from the science, how it works, etc. You have to build a bridge from where your audience currently is to positioning your technology as the solution.
A few questions for you: Who is your audience? What are some the specific problems they’re experiencing, which are causing them the most pain (I don’t necessarily mean physical pain)? What are some of the mistakes they’re making to cause the problems or make them worse? What are some of the mistakes they are doing to try to fix those problems (which are not working)? What are some of the industry norms in your niche that are not helping anyone?
The answers to these questions will give you some starting points for content that will begin to resonate with your audience.
Hope that helps!
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Thank you so much for this!!! My biggest problem is that this is for everyone, because I believe (or rather, I know) that the spike protein is affecting all of us, whether we have received and/or been injured by these products or not, or whether we are shedding-sensitive or not. So would you suggest creating different content for specific niches? i.e., for V-injured, for shedding-sensitive, and for those who are still unaware? I also thought of setting up different IG accounts for each niche, but that would only quadruple my work. I’ve also tried creating content only for those who are aware of this issue, but I keep getting pulled to raise awareness, as this is only the tip of the iceberg of what’s to come, sadly.
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@apapacharte Even though everyone could benefit from it, it’s next to impossible to effectively market it to everyone. Since you know that you’re being pulled to raise awareness, this is where you need to focus. Secondly, you need to focus (at least for now) on one audience that shares the same problems, pain points, experiences. Additionally, they need to be making the same mistakes that are either causing those problems or trying to fix those problems. This way, when you speak/post on social media, everything you say will resonate with that audience.
For example, my program could help anyone and everyone manifest more money (as long as they’re into Law of Attraction, manifestation, and are open to reincarnation and past lives). But the way I would speak to an employee making less than $50k per year would be vastly different than an entrepreneur making $50k or more who wants to make their first $100k, and that would be very different than the person making high 6-figures who wants to make their first million. So I chose entrepreneurs (I call them soulpreneurs) making $50k or more who want to make their first $100-150k. My program teaches them how to clear the hidden money blocks keeping them stuck, as well as how to market and sell their offers (products, programs, courses, sessions, etc).
That’s not to say that you can’t ever speak to different audiences. You just need to focus on one until you figure out your brand/niche messaging well enough that it’s resonating with that one audience and you’re making sales, and what you’re doing is scalable. Otherwise, you’ll be pulled in way too many directions and your messaging will always fall flat (because it will be too generalized for anyone to resonate with it and self-identify as someone who needs your solution enough to buy). Once you pull people into your content with that one audience and that one focus, they’ll realize your technology is applicable to other things.
So to answer your question, no, I definitely WOULD NOT create different content for specific niches.
Hope this helps!
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